The largest boating event in the Nordics, Vene 25 Båt Helsinki International Boat Show, is underway from February 7-16, 2025. At our booth, visitors can explore EasyBoatRoller docking system (known in Finland as VeneRoller) and Roller XR with rubber wheels, both manufactured by the Finnish company Autorobot Finland Oy.

We were pleased to welcome our Swedish reseller, Christer Ulfvengren from AlfaBryggan AB, to our booth during the event’s first weekend. His visit provided an excellent opportunity to review the latest updates to our Roller products and exchange insights on sales and marketing efforts in Sweden.

AlfaBryggan AB is responsible for the sales and marketing of EasyBoatRoller docking systems and Roller XR in Sweden, and our collaboration plays a crucial role in strengthening our presence in the Swedish market.

Mervi Korhonen, who manages international reseller relations for EasyBoatRoller, commented on the visit: “We are pleased to have Christer at our booth during the Helsinki Boat Show. It had been a few years since his last visit, so this was a great chance to go through all the latest product developments in detail.”

In addition to product discussions, we also had the chance to learn about the latest improvements to AlfaBryggan’s website and online store. The “Build Your Own Boat Dock” feature continues to evolve, aiming to enhance customer experience and streamline the purchasing process.

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